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Image copyright Sara Flyckt Image caption Sara Flyckt says she tried the Natural Cycles app after the pill turned her into "a nasty person" Londoner Sara Flyckt, 35, started using an app called Natural Cycles four years ago after hearing about it in a Swedish podcast. It analyses the body's temperature to determine whether or not the user is fertile and needs to use contraception. "I was on the pill before and the hormones made me into quite a nasty person, so when I heard about this natural option it felt like a no-brainer to try it," says Swedish-born Ms Flyckt. And, after initially using it as a contraceptive, last year she used it to plan a pregnancy. "It certainly helped me find my fertile days. It's very easy to use, and it's especially helpful as both my partner and I worked full time within hospitality and sometimes we wouldn't see each other for a few days. "With this app you know when to try and make time to see each other." Swedish start-up Natural Cycles' app recently won medical approval as a contraceptive. Image copyright Natural Cycles Image caption Natural Cycles founders Elina Berglund and Raoul Schweitzl Technology targeted at women - or femtech as it's been coined - covers everything from birth control and period tracker apps to sex toys and breast pumps. And the market has been booming in recent years. "We're seeing really significant growth in funding to femtech start-ups," says Zoe Leavitt, tech analyst at CB Insights. "The number of deals shot up from 20 in 2014, to 40 in 2015, and in 2016 deals and dollars set a record high, with $540.5m (433m) across 52 deals.

Considering that most households share one Prime account that means that approximately half of all US households have Prime, that's up from less than 5% in 2011, Rice says. Prime members spend about double what non-Prime members spend eachyear and 80% of them shop on Amazon every month. View photos Screen Shot 2017 04 10 at 2.15.49 PM More (Needham Additionally, Amazon is by far the most used e-commerce app. About 76% of consumers have the app versusthe next competitor, Walmart, which is used by about 33% of consumers. Americans shop online about 67% of the time, giving Amazon a pretty big advantage. Screen Shot 2017 04 10 at 2.13.48 PM More (Needham What most people don't realize is that third-party selling, which makes up 49% of sales, is more profitable for Amazon. That number is expected toovertake first-party sales this year. There are now over 100,000 sellers on Amazon that do more than $100,000 in business each year. Needham estimates third-partyrevenue grew 41% in 2016, compared to first-party growth of 23%. View photos Screen Shot 2017 04 10 at 2.13.31 PM More (Needham Needham is excited about Amazon's growth potential as it expands into new markets such as Australia, Brazil, China, India, Southeast Asia, and many others.

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